Updated: May 13

The start-up journey is similar to piloting an aircraft in extreme conditions. There are all kinds of variables at play and founders often feel like they are flying blind. In extreme weather this is called flying in the soup because the pilot’s own physiological cues become unreliable and no dial on the dashboard works perfectly all the time.

The answer is to develop a constant scan that not only establishes where level flight is, but also cross checks all the information provided in the dashboard. It’s a powerful but time-consuming set up, that founders don’t always have time for.

We support our founders by putting in the time to translate founder’s objectives into measurable, time-bound goals and tracking them on a weekly basis. This data is provided to the founders for their own decision making, and without compromising their pilot-in-command authority.